|The BlueBird. My grandma worked as a waitress while |
frequent customer, grandpa, stole her heart.
Hires Big H was a Drive-In that opened in Salt Lake City in 1956. The small Drive-In has been opened ever since. I still have memories of going there a few times with my family as a kid.
So I got to thinking. There has got to be a lot of people with the same experience as me. Twenty-somethings going back home to discover all their favorite local places have been replaced with corporate industries. I bet even the parents and grandparetns feel the same way. It's kind of sad to go into a grocery store and discover that your favorite shampoo or the cereal you're brand loyal to has changed it's packaging to a hipper, more corporate feeling design.
I think people now days yearn for the feeling of nostalgia. We like the old because it reminds us of our childhood, a simpler, carefree time. Even if I didn't grow up in the 1950's, I still remember my grandparents talking about it. They talk about all the fun they had. I see pictures of my grandma cooking in the 60s in her A-line dress and her hair in a beehive. Those are times older relatives laugh about but I can never be a part of those memories and I want to be. Those were the days, according to grandma, when things were made to last. Things were made with quality. It wasn't about having the most. It was about having the best. Somewhere our ideals have changed.
I think alot of designers now days are borrowing from mid-century design because it was simple. These designs give the feeling of quality. I'm not saying that we all stick a retro soda shop man on our packaging. I'm saying that we make it simple and smart. Apple products come in probably the best packaing I have ever seen but they are just white boxes with a straight on product shot. That's all they are. Simple.