Just like any good company, a designer needs to develop a brand. I have been working on a personal identity for a few months now. I keep changing my mind and can't settle on a particular direction. I've heard this is normal but I just want to pick something and stick with it. One of the things I've discovered while working on this project is that I am an emerging designer so while I have great taste, I don't particularly have the skills to make things that I like. I'm still learning and it takes practice. So while I learn more about design I learn about the flaws in my current branding or discover new avenues and styles that I want to adopt.
Well graduation is approaching next week. NEXT WEEK! So I thought no better time to create an identity that will last me for at least a few months.
So like any design project I started with the problem.
Problem- I need a job.
Solution- Well, I know I need a quick piece that can be given out spontaneously, most people use a business card. I am a firm believer in researching the problem then solving it with a solution that makes the most sense, not necessarily the norm. I have a great example for this coming up. I also need a resume. I would need a piece that can be handed out at job fairs since I already have a few job fairs on the calendar. I also need a Thank You card to send to people I interview with.
Next, Resume. OK! I'm a designer/ art director. I wanted a fun look with color but not too designed. It needed to show my way of organizing lots of data. I actually got inspiration from looking at a lunch menu. I like food so I figured this wouldn't be a bad choice. Hierarchy, Hierarchy, Hierarchy. Organize that info so the recruiter reading 75 of these a day can see me as a person who wants to make their life easier.
Once I get in the door and have an interview I'm not done. I've got to show appreciation. I think the world lacks that. I don't want to ever be known as someone who doesn't show appreciation. Snail mail speaks volumes more than an email and there isn't a delete button. This gives me another opportunity to show off some work. I have a thank you note, hand written (make it personal), a business card, and another mini portfolio- BRANDED.
OK so what's next? The website. It's got to fit the brand. I don't think it would be so bad to be known as the yellow girl. Yellow is the color of friendship. I'll be anyone's friend as long as they give me a job. So I coded my website by myself. It's not the best in the world but it's given employers a taste of my html/css skills. Whether this is good or bad, I can still change up my website while I'm still learning. Besides, it shows that I'm not afraid to learn. I have html/css on my resume and when asked how proficient I am at those skills I can say "I did my website" and they know my level, assuming they've seen my site. By no means am I a coder but I know the language.
Like any design work there is always room for refinement. I have plans to change this over the summer but maybe I should wait until my 1500 business cards run out. That's another thing- make sure if your printer messes up you get free reprints!