If you've stepped into a Walgreens lately you probably have noticed their new package design for their generic products. Yesterday, while cruising through the candy aisle (naturally!), I noticed this rebrand. It's clean, fresh, and fun.
The actual naming of the generic brand was interesting. Instead of just using the "W", Walgreens gave it a name. It became it's own brand instead of associating itself with the actual store. Not only does the name give the brand an identity, it also allows for consistency. We did notice that the Nice! brand wasn't exclusive to candy. It carried over into the nuts. Hopefully Walgreens plans to carry this rebranding into their other generic products including food, cosmetics, toiletries, ect.